Posted by admin | 3D Cam,3D News,Toposum | Saturday 20 August 2011 21:31

3D Cameras and 3D Players

Manufactured by: Shanghai Toposun Industries Co., Ltd.


Compact 3D Digital Camera SDC-821 3D Portable Media Player Without Glasses (TPS-SDP-960) 3D Multi-Media Player (TPS-SDP-818B) 3D Compact Digital Camera (TPS-SDC-820)
Compact 3D Digital Camera SDC-821 3D Portable Media Player Without Glasses (TPS-SDP-960) 3D Multi-Media Player (TPS-SDP-818B) 3D Multi-Media Player (TPS-SDP-818B

Product DescriptionPRODUCT FEATURE
3 inch parallax barrier 3D display screen
Two lens and two sensors for 3D shooting
2D/3D shooting mode can be switchable freely
Can view the 3D image/video in the display screen without glasses
Compatible with the all 3D TVs in the market, people can shoot 3D image/video, then watch it directly in the 3D TV
Side by side 3D format, can be compatile with the all 3D monitor
Support HD 720P(1280×720) video format (FUJI W1 only has 640×480)
Support HDMI output
Support electronic anti-shake
Support auto power offPRODUCT SPECIFICATION
Display: Glasses free 3 inch parallax barrier TFT-LCD
Sensor: 1/2.5 inch, 5MP CMOS sensor
Shooting mode: 2D/3D switchable
Lens: Two fixed focus lens, F1: 3.2/f=7.5mm
LCD resolution: 320×480
Focus: 7.5mm
Aperture: F3.2
Display color: 262K
Shutter speed: 1/10 sec. – 1/1000 sec. (by Exif Reader)
Focus Range: 1.5m to infinity
Digital zoom: 1x–8x (The digital zoom does not work on 3D mode)
Max. Picture resolution: 12 mega pixels (by interpolation)
Max Video resolution: HD 720P (1280 X 720 X 30FPS)
Picture format: JPG
Video format: AVI (H. 264)
Picture resolution: 12MP(4200×2800, interpolation), 10MP(3876×2584, interpolation), 5MP(2700×1800), 3MP(2100×1400), 1MP(1200×800)
Video resolution: HD(1280×720), WVGA(800×480), QVGA(320×480)
Video frame rate: 30FPS
Self-timer: 2/10/20 seconds
Flash strobe: Auto, forced, Off
Flash work Range: 1.0m–2.0m
Exposure: Auto
White balance: Auto/Daylight/Cloudy/Tungsten/Fluorescent
EV: +/- 2
Anti-shake: Electronic anti-shock
Continuous shooting: Support
Beep: On/Off
Auto power off: 1 minutes / 5 minutes after no any operation
Menu language: Simplified Chinese/Traditional Chinese/English/German/Japanese/Korean/Italian/Arabic/French/Russian
TV system: PAL/NTSC
Frequency: 50Hz/60Hz
Storage: Micro SD card up to 32G
Output interface: Mini HDMI, mini USB
Internal battery: 1150mAh lithium battery
Power adapter: Input: 100-240V/50-60Hz, 0.2A Output: 5V, 2A
Dimension: 114 x 71 x 21.7 mm
Operation system: The video camera requires PC to meet the following requirements:
Windows Vista, Windows XP, Windows 7, Macintosh
Intel Pentium 4, 2.8 GHz CPU or above
RAM of at least 512MB or above
Standard USB1.1 port or above
Video card of 64MB or above

3D Display

Posted by admin | 3D Display,3D News | Wednesday 20 July 2011 19:55

World’s Smallest 3D Full HD Display

– 13 MAY 2011

Ortus Technology exhibited a prototype of the world’s smallest Full HD TFT panel, at 4.8 inches, which now supports 3D.

“This 4.8-inch Full HD panel has 1920 x 1080 pixels, and we have adhered a special optical film, called Xpol, to the panel. This enables the panel to alternately show images for the right and left eye on each line.”

In 2D mode, the pixel density is 458 ppi, which enables incredibly high definition, beyond the detection limit of the human eye. This was achieved through optimized design based on Ortus Technology’s own HAST, or Hyper Amorphous Silicon TFT, which reduces the space in between pixels allowing the light to be transmitted more efficiently and creating a high aperture ratio.

“The areas where interconnects and transistors are formed, apart from the pixels, don’t contribute to the light-transmitting parts. So the aperture ratio depends on how small and fine those parts are made. The finer the pitch, the higher is the relative proportion occupied by the interconnects. So to achieve high resolution, it’s necessary to fabricate panels with a high aperture ratio.”

3D is achieved by using a circular polarizing film called Xpol, developed by Arisawa Manufacturing. This film is affixed to the panel with extremely precise alignment. Because this system shows images for the left and right eye alternately on each line, the vertical resolution is halved.

“We expect this technology will be utilized in the monitors of commercial 3D cameras. It could be used to check 3D images immediately after taking them. We haven’t set a date for the market launch, but we could start production in the near future, depending on demand from customers.”

Image result for 3D Display

3D Channels

Posted by admin | 3D Channels,3D News | Tuesday 24 May 2011 16:49

Short history of 3D market development in recent years


  • As of 2008, 3D programming is broadcast on Japanese cable channel BS 11 approximately four times per day.
  • Cablevision launched a 3D version of its MSG channel on March 24, 2010, available only to Cablevision subscribers on channel 1300.  The channel is dedicated primarily to sports broadcasts, including MSG’s 3D broadcast of a New York Rangers-New York Islanders game, limited coverage of the 2010 Masters Tournament, and (in cooperation with YES Network) a game between the New York Yankees and Seattle Mariners.


  • The first Australian program broadcast in high-definition 3D was Fox Sports coverage of the soccer game Australia-New Zealand on 24 May 2010.
  • Also in Australia, the Nine Network and Special Broadcasting Service will be bringing the State of Origin (matches on 26 May, 16 June and 7 July 2010) (Nine) and FIFA World Cup (SBS) in 3D on Channel 40 respectively.
  • Earlier this year (2010) Discovery Communications, Imax and Sony announced plans to launch a 3D TV channel in the US with a planned launch in early 2011. At the same time, a Russian company Platform HD and its partners – General Satellite and Samsung Electronics – announced about their 3D television project, which would be the first similar project in Russia.
  • In Brazil Rede TV! became the first Terrestrial television to transmit 3D signal freely for all 3D enabled audience on 21 May. But despite their technology, its programming is still in poor quality.
  • Starting on June 11, 2010, ESPN launched a new channel, ESPN 3D, dedicated to 3D sports with up to 85 live events a year in 3D.
  • On 1 January 2010, the world’s first 3D channel, SKY 3D, started broadcasting nationwide in South Korea by Korea Digital Satellite Broadcasting. The channel’s slogan is “World No.1 3D Channel”. This 24/7 channel uses the Side by Side technology at a resolution of 1920x1080i. 3D contents include education, animation, sport, documentary and performances.
  • A full 24 hour broadcast channel was announced at the 2010 Consumer Electronics show as a joint venture from IMAX, Sony, and the Discovery channel. The intent is to launch the channel in the United States by year end 2010.

DirecTV and Panasonic plan to launch 2 broadcast channels and 1 Video on demand channel with 3D content in June 2010. DirecTV previewed a live demo of their 3D feed at the Consumer Electronics Show held January 7–10, 2010.


  • British Sky Broadcasting (Sky) launched a limited 3D TV broadcast service on April 3, 2010.
  • Transmitting from the Astra 2A satellite at 28.2° east, Sky 3D broadcast a selection of live UK Premier League football matches to over 1000 British pubs and clubs equipped with a Sky+HD Digibox and 3D Ready TVs, and preview programmes provided for free to top-tier Sky HD subscribers with 3D TV equipment.
  • This was later expanded to include a selection of films, sports, and entertainment programming launched to Sky subscribers on 1 October 2010.
  • On September 28, 2010, Virgin Media launched a 3D TV on Demand service.
  • Several other European pay-TV networks are also planning 3D TV channels and some have started test transmissions on other Astra satellites, including French pay-TV operator Canal+ which has announced its first 3D channel is to be launched in December 2010.
  • Also the Spanish Canal+ has started the first broadcastings on May 18, 2010 and included 2010 FIFA World Cup matches in the new Canal+ 3D channel. Satellite operator SES Astra started a free-to-air 3D demonstration channel on the Astra satellite at 23.5° east on May 4, 2010 for the opening of the 2010 ANGA Cable international trade fair using 3D programming supplied by 3D Ready TV manufacturer Samsung under an agreement between Astra and Samsung to co-promote 3D TV.

Satellite 3D: As of November 2010, there were eight 3D channels broadcasting to Europe from three Astra satellite positions, including demonstrations provided by Astra, pay-TV from BSkyB, Canal+ and others, and the Dutch Brava3D cultural channel, which provides a mix of classical music, opera and ballet free-to-air across Europe from Astra 23.5°E.

2011: In April 2011, HIGH TV, a 3D family entertainment Channel launched.

List of 3D Channels

Channel Country(s) Additional Info.
HIGH TV 3D Worldwide Entertainment
Cinema 3D United States DirecTV only
3net United States DirecTV only
Eurosport 3D United Kingdom Virgin Media only
Sky 3D United Kingdom Sky only
Foxtel 3D Australia Foxtel Only
HD1 Belgium (and other European countries) Free to Air
Sky 3D Germany, Austria Sky only
Anixe 3D German-speaking countries Free to Air
3D-TV Finland
Sport 5 3D Israel
nShow 3D Poland ITI Group only
Xfinity 3D United States Comcast only


DVE Telepresence

Posted by admin | 3D News | Tuesday 3 May 2011 17:16

Check it out. The DVE Immersion Room creates what looks like a 3D hologram of people from across the country! Real-time HD in person communication of people walking around in your meeting room. Patented polymer reflector creates this stunning effect. This is far beyond so called “telepresence” systems that use simple flat panel TVs with cameras on top. This is way beyond videoconferencing webchat, ichat, videochat …imagine being beamed into the middle of the room and talking with your friends, family or co-workers and you are actually on the other side of the globe. Must see. The room is here now and it has won the telepresence product of the year award. It also hides the camera behind the floating images so you have perfect eye level camera perspective for eye contact.

Cameron’s 3D Camera

Posted by admin | 3D News | Tuesday 3 May 2011 16:30
Director James Cameron joins Kevin Pereira for a special Gadget Pr0n as they take a look at the Cameron-Pace 3D camera rig, the same camera used to create the 3D effects of the award winning movie. The video below will provide more info on the movie maker of Avatar:

3D Illusion

Posted by admin | 3D Illusion,3D News | Friday 25 March 2011 22:24

3D Wall

Posted by admin | 3D News,3D Wall | Wednesday 23 March 2011 01:38

Demo Days

Posted by admin | 3D News,Demo Day | Saturday 4 September 2010 21:50

What is National 3D Demo Days?
National 3D Demo Days is a nationwide campaign powered by CEA and ESPN 3D to help educate consumers about 3D technology and how they can bring that experience into their home. National 3D Demo Days will take place the weekend of September 10-12, 2010, at participating CEA member retailers across the country.

CEA retail members who join the campaign will have special access to a variety of marketing and communication resources to help highlight their participation in National 3D Demo Days. During National 3D Demo Days, ESPN 3D will provide continuous 3D programming to retail outlets across the country from 10 a.m. – 11p.m. ET.

Check out our list of participants.

How can retailers get involved?

CEA retail members have the opportunity to join National 3D Demo Days by agreeing to hold 3D demos at their locations during the weekend of September 10-12, 2010. 3D Demo Days will offer retailers the opportunity to give their customers an experience they can’t get anywhere else. Even if a customer isn’t ready to purchase a 3DTV, retailers can take the opportunity to demonstrate audio and other products that will enhance a customer’s current entertainment experience at home.

How will CEA promote participating retailers?
All participating retailers will be listed on CEA’s website as participants of National 3D Demo Days, where consumers can locate retailers in their area who are giving 3D demos. CEA will also be conducting other national promotions for the event.

How can manufacturers get involved?
CEA manufacturer members have the opportunity to support National 3D Demo Days by agreeing to help promote the event through their existing promotional channels.

What resources will CEA provide participants?
Participating members will have access to a special members-only section of CEA’s website where they will find a toolkit and other resources to help retailers and manufacturers promote 3D Demo Days. Items included in the tool kit will include:

  • Frequently asked questions and answers your sales team should know
  • Relevant research studies about consumers’ knowledge of and expectations about 3DTV
  • Sample press releases
  • Sample radio ad script
  • Direct mail postcards and e-mail postcards
  • In-store fliers and signage
  • Web banner ads
  • Promotion checklist with suggested tweets and Facebook messages

How can my company get involved?
CEA members should visit the members-only campaign website for more information, get access to the tool kit and other resources, and complete the form to sign up your business to participate. Contact Kerry Moyer at with any questions.

Non-members who are interested in joining CEA can contact Victor Furnells at or 703-907-7562.


Posted by admin | 3D News,DirecTV | Saturday 4 September 2010 21:43

DirecTV shows 3D coverage of US Open Tennis:

September 1, 2010
For the first time, tennis fans will be able to watch the world’s top players battle it out for the prestigious 2010 US Open title in 3D, only on DIRECTV. DIRECTV and Panasonic will deliver live 3D coverage, exclusively on n3D™ powered by Panasonic (Ch. 103).

Throughout Labor Day weekend, Sept. 4-6, n3D will air CBS Sports’ center court coverage of both the men’s and women’s third and fourth rounds from 11am to 6pm ET each day. DIRECTV will also broadcast coverage of the semifinal and final rounds on:

  • Sept. 10 from 12:30pm to 6pm ET
  • Sept. 11 from 12:00pm to 6pm ET and 8pm to 11pm ET
  • Sept. 12 from 4pm to 7pm ET

Immediately following the East Coast broadcast, DIRECTV will re-air matches played throughout the day.

“Watching the US Open in 3D gives DIRECTV tennis fans a court-side view of the tournament’s most highly anticipated matches,” said Derek Chang, executive vice president of Content Strategy and Development for DIRECTV. “Our 3D broadcast will bring every serve, volley and passing shot to life in viewers’ living rooms, giving them a completely different perspective on the game. Coming off of our successful 3D broadcast of the 2010 MLB All-Star Game earlier this summer, we are excited to offer the first 3D tennis event exclusively on DIRECTV and look forward to providing our DIRECTV Serves Up Exclusive 3D Tennis Experience customers with even more compelling 3D content that they can’t get anywhere else.”

Panasonic and DIRECTV will also provide the US Open semifinal and final matches live in 3D to hundreds of TV retail outlets nationwide, including Best Buy stores, as part of the Sept. 10-12 “National 3D Demo Days” organized by the Consumer Electronics Association.

In addition to the 3D broadcast, DirecTV will continue to deliver the DirecTV 2010 US Open Experience, a free, interactive service that will offer more than 550 hours of live tennis action, more than doubling the 250 hours available on ESPN2, Tennis Channel, and CBS, the event’s broadcast partners. DirecTV’s exclusive television coverage (on Channels 701-708) delivers up to 140 extra matches that cannot be seen anywhere else, with five extra court channels – all in HD – in addition to the main network feed on DirecTV’s innovative six-on-one-screen Mix Channel. Each live court channel will feature natural sound and commentary from tennis experts and former touring pros. More DirecTV US Open programming information is available by visiting DirecTV.

n3D™ powered by Panasonic is now available at no additional cost to millions of DirecTV HD customers. In addition to 3D events such as the 2010 MLB All-Star Game, the NASCAR Coke Zero 400 race and ESPN’s 3D coverage of the Summer X Games 16, n3D customers will also have access to exclusive, original 3D programming such as Guitar Center Sessions with Peter Gabriel and Jane’s Addiction.

DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DirecCTV. DirecTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DirecTV.

Korea chooses MasterImage 3D

Posted by admin | 3D News | Thursday 22 July 2010 22:31

Korea’s largest theatre chain has chosen Burbank-based 3D technology company MasterImage 3D, LLC to converted 58 additional screens to 3D.

MasterImage 3D announced today that CJ CGV is converting all the rest of its 160 3D theaters to its digital 3D cinema systems and that MasterImage 3D has also installed four systems in Korea’s Lotte Cinema in Suncheon.

  • These installations, combined with existing systems at Primus Cinema, Ya Woo Ri Cinemas and more theatres across Korea, bring MasterImage’s total to 175 of the country’s estimated 250 digital 3D screens, more than 70% of Korea’s total 3D exhibition market share.
  • CGV Manager Sung woo Kang said, “MasterImage 3D’s system offers an outstanding value compared to other products on the market, and it is simple to install.”

CJ CGV recently opened a 3D screen in L.A. for advancing into the U.S. market.

MasterImage 3D, which also recently entered the New Zealand exhibition market with the sale of its first digital 3D cinema system to the nation’s largest multiplex franchise, Palmerston North-based Downtown Cinemas, says it has nearly doubled its worldwide installation in the past eighteen months and has installed more than 1,800 systems in 40 countries worldwide — approximately 400 in the US, 770 in Europe and 700 in Asia and the rest of the world.

“Exhibitors are recognizing that our ownership-based model and passive-glasses approach offers them a different, and often more attractive business proposition than competitive systems,” said Younghoon Lee, founder, chairman and CEO of MasterImage 3D. “From our US headquarters and offices in Asia and Europe we are aggressively converting theatre markets all over the world.”

CJ CGV was established as a joint venture of CJ Group of Korea, Golden Harvest of Hong Kong and Village Roadshow of Australia, and is now independently managed by CJ Group.

By Scott Hettrick


Posted by admin | 3D News | Thursday 22 July 2010 19:09


Future of 3D for Films, TV, Video. Games. MObile, and the Internet

LOS ANGELES – On Monday, June 14, top executives from companies such as DirecTV, Fox Sports, Panasonic, Sony and Imax will headline the first annual 3DNext Summit. The event ( will take place at the Radisson Westside in LA, and will serve as a window into 3D’s future, looking at how 3D is transforming the business and creative process across a variety of entertainment disciplines. (6/11/2010)

Attendees will be able to view 3D demos featuring the latest 3D television screens, camera rigs, content, workflow solutions, and conversion products. The one-day event will feature a fireside chat with DirecTV senior VP Steven Roberts and Fox Sports president Eric Shanks. Keynotes include Eisuke Tsuzaki, CTO of Panasonic of America; Buzz Hays, senior VP and GM at the Sony 3D Technology Center; and Lenny Lipton, CEO of Oculus3D.

More than a dozen additional 3D experts from throughout the industry will also be speaking, and attendees will have the opportunity to network with speakers during lunch and a cocktail reception at the end of the day.

Whether you were one of 300 executives who attended 3D Next or missed it, now you can view the entire conference program! View video streaming right from your own computer, complete with MP3 Downloads and PowerPoint Slides.

The Word at 3D Summit: SLOW DOWN!

Posted by admin | 3D News | Thursday 22 July 2010 18:45
By Steve Pond
Published: June 14, 2010

Hey, 3D enthusiasts, filmmakers and professionals: Not so fast.

That was one of the main messages that emerged from the 3DNext Summit in Culver City on Monday. Although the all-day gathering of content providers, tech suppliers and the merely curious might be expected to be a non-stop celebration of the possibilities of the medium, in fact much of the conference called for a more measured response.

  • “Avatar,” for instance, was frequently celebrated as the film that showed what 3D can do – but coming in a close second in mentions was the format’s main cautionary tale, “Clash of the Titans,” which came up again and again as an example of the kind of slipshod 3D that could lead to a backlash and damage the growth of the technology.

  • “’Clash of the Titans’ is important here,” said Brian Rogers, the producer of an upcoming 3D version of “Godzilla,” “because it made the industry realize that you cannot do substandard 3D and charge full pricing.”

On the other hand, pointed out his fellow panelist Bob Johnston from Paradise Effects, “Clash” made enough money – close to $500 million worldwide – that it’ll be getting a sequel, albeit one that’s being shot in 3D rather than converted quickly.

“Avatar,” insisted IMAX Filmed Entertainment chairman and president Greg Foster, should not be used as an example of what the industry should do with 3D.

  • “It has that secret sauce that only one movie in a generation has,” Foster said.
  • “For most of us in the 3D space, using ‘Avatar’ as any kind of benchmark is really a mistake.
  • It’s such an outlier on so many levels.
  • ”The world of 3D, added Foster, does resemble the wild west, a frequent metaphor – “but to me, it’s more like bedlam.”

Foster was part of a panel entitled “Next Steps for 3D Film,” during which most of the panelists advised some caution in taking those next steps. While “stereographer” Keith Collea (“The Mortician”) was the sole panelist to insist that all movies could easily work in the new format, Ben Urquhart, the VP of post-production for Focus Features, said that he couldn’t think of a single title in his studio’s upcoming slate of productions that would be suited to the format.

  • And Foster advised particular caution in converting movies shot in 2D, which his company had done sparingly for 3D IMAX versions of Bryan Singer’s “Superman Returns” and the last two ”Harry Potter” movies.
  • “You have to be very, very careful of how you do it,” he said. “And 2D-to-3D conversion is really, really, really expensive, especially to do it the right way.”

In a later panel, Rob Hummel, the president of Prime Focus, revealed just how expensive that is – and just how reluctant studios are to spend the money to convert their catalog product for upcoming 3D television broadcasts.

  • “Conversion on a feature film is generally running $55,000 to $100,000 a minute,” he said.


Become a 3D Ninja:  Stand Out From the Crowd with Top Skills 3D Art Studios Want

It’s Over for 2D Cinema, Says ‘Father of 3D’

Posted by admin | 3D News | Thursday 22 July 2010 18:43

By Steve Pond
Published: June 15, 2010

Ordinarily, the opinion of a one-hit songwriter might not matter much in the world of entertainment technology – but in this case, the songwriter who penned the lyrics to Peter, Paul and Mary’s classic at the age of 19 also happens to be the so-called father of 3D cinema, and the closest thing to a rock star that the field has to offer.

Lenny Lipton, the songwriter and 3D guru in question, gave the closing keynote address at Monday’s 3DNext Summit in Culver City, where his status as a 30-year stereoscopic-cinema veteran responsible for a variety of innovations made him the biggest celebrity on the program.

And in contrast to many of those who’d preceded him preaching caution, Lipton was adamant that the future is 3D, and the future is now.

The reason: money.

  • “People won’t admit it, but it’s all over for 2D cinema,” said Lipton, who holds more than 40 patents in the field of stereoscopic cinema and wrote the book “Foundations of Stereoscopic Cinema” in 1982. “And it’s not for creative reasons. It’s for business reasons.”
  • Bussinessmen in the entertainment industry, Lipton said, have always embraced “new modalities” that allow them to increase prices. “There are remarkable parallels between the introduction of the sound cinema and the stereoscopic cinema,” he said, displaying a chart that also included the innovations of motion, sound, color, widescreen and stereoscopic
  • “In every case, exhibitors are able to charge more money. And that’s why 3D cinema isn’t going away.
  • “You can’t turn off color, you can’t turn off sound, you can’t turn off 3D, and you can turn off the up-charge.”
  • After stints at the StereoGraphics Corporation, which he founded in 1980, and later at RealD, Lipton has now founded a new company, Oculus3D, which has created a 3D theatrical format that can use 35 mm projectors rather than requiring the more expensive digital projection equipment.
  • His stats: outfitting 100 screens with digital 3D costs $1.5 million, while 100 screens using the Oculus 3D 35 mm technology runs $230,000.
  • “If I’m right, and stereoscopic cinema becomes ubiquitous, does that mean all the smaller theaters go out of business?” he asked. “They need a solution, and they can’t afford digital.”

Among the other topics Lipton touched on in his half-hour talk:

  • Cinema, along with photography and other visual arts, has always been three-dimensional.
  • In the past, he pointed out, we got our cues about depth from the placement of objects, from vanishing points and perspective, from relative sizes.
  • “The addition of the stereoscopic depth cue is an evolution rather than an innovation.”

Stereoscopic 3D is not new. Lipton showed a drawing of a 1923 movie theater using the “Teleview” system (left) to create a stereo image when viewed through special lenses – “the exact same idea,” he said, that was applied by Lipton and his colleagues in the early 1980s, and is currently used by systems like RealD.

The Dark Flaw in 3D’s Bright Future

Posted by admin | 3D News | Thursday 22 July 2010 18:34

By Steve Pond
Published: July 21, 2010

3D may be the bright shining future of the movie business, but at the moment it just isn’t bright enough. That’s not a metaphor. It’s the plain truth.

  • 3D movies — whether they’re made using the process or converted in post-production — are simply screened at significantly lower light levels than 2D films.
  • More and more often, it’s enough to hamper audience enjoyment, make filmmakers wary, and perhaps even slow down the acceptance of a format that is one of the movie industry’s great hopes for the future.
  • When Roger Ebert blasted 3D in an article in Newsweek, for instance, one of the reasons he listed for disliking the format was “its image is noticeably darker than standard 2D.”

Even a movie like “Avatar,” which was shot in 3D using techniques that boosted the amount of light and compensated for the darkening process to come, was screened at light levels about half of a run-of-the-mill 2D film.
And the problems are exacerbated when a movie — like the disastrous “Clash of the Titans” — is made with no thought of 3D and hastily converted after-the-fact. “Titans”appeared so muddy that it prompted walkouts and no doubt scared some theatergoers away from the 3D experience entirely.

(Fewer and fewer moviegoers are making the 3D choice when they plunk down their money at the box office; see sidebar: “The Rise and Fall of 3D.”)


At the Hero Complex Film Festival in downtown Los Angeles in June, “Inception” director Christopher Nolan joined the 3D naysayers, saying that he refused to make his new film in the format largely because of the darkness problem.

  • “On a technical level, it’s fascinating,” Nolan said of 3D, “but on an experiential level, I find the dimness of the image extremely alienating.”
  • The 3D process, Nolan said, makes “a massive difference” in the brightness of the image. “You’re not aware of it because once you’re in that world, your eye compensates – but having struggled for years to get theaters get up to the proper brightness, we’re not sticking polarized filters in everything.”
  • Nolan also got into the numbers, using “foot-lamberts” – the unit of luminance by which screen brightness is measured – to explain the difference between regular and 3D projection. But when he said that traditional 2D cinema is projected at 16 foot-lamberts, but 3D automatically loses three foot-lamberts, he was grievously underestimating the 3D effect.

In fact, a typical 3D system can lose as much as 80 percent or more of the light from a 2D system on the same screen, and result in an image projected at only two or three foot-lamberts.

“I think it’s a major problem for the audience appreciation of 3D,” says Lenny Lipton, a pioneer in the field since the early 1980s. “The principal complaint that audience members and industry people make is that it’s too dark.”

Is 3D Already Dying?

Posted by admin | 3D News | Thursday 22 July 2010 18:00

By Adam Frucci

Earlier today I reported on the unlikelihood that the next Batman movie will be in 3D. But is that a fluke or part of a trend? If box office numbers are any indication, it’s definitely the latter.

  • Since the high-water mark of Avatar, where 71% of the revenue came from 3D screenings, numbers for big-budget 3D movies have plummeted to less than 50%.
  • Obviously Avatar was a unique case in that it was basically sold as a 3D “experience,” so if you saw it in 2D you were missing out. But then three months later the animated How to Train Your Dragon pulled in 68% of its revenue from 3D screens, hardly a significant drop-off.
  • Fast forward a mere four months and you have Despicable Me, another 3D animated kids movie, pulling in 45% of its revenue from 3D screens. As you can see by The Wrap’s chart below, it’s a pretty clear trend.

Is 3D Already Dying?

What’s this mean?

  • It means that now that people have had a chance to experience 3D in theaters, they’re opting to spend $10 on a 2D screening rather than $15 on a 3D screening when given the option.
  • It’s not great news for Hollywood studios that have sunk boatloads of money into 3D cameras and tech, but it’s much, much worse news for consumer electronics companies such as Sony and Panasonic who are betting the farm on people wanting to upgrade two-year-old HDTVs to 3D HDTVs.
  • But if Hollywood finds that making 3D movies isn’t as profitable as they thought, they’ll stop doing it. And without that content, no one will have any reason to buy a 3D TV.

Sucks for them, but it’s good news for consumers who are voting with their wallets. No more inflated ticket prices and no need to buy a new TV for a feature no one ever really wanted? Sounds good to me. [The Wrap via Ebert]


Posted by admin | 3D News,Reviews | Monday 12 July 2010 15:44

Google will have its own laptop, possibly, 3D

By Alastair Stevenson | May 16, 20

Having only just revealed the Samsung Series 5 as the first machine to make use of the its new Chrome OS, Google has now confirmed that the mobile network provider Three will be its official UK running partner at launch.

Laptop computers using Google’s (GOOG.O) Chrome operating system will go on sale in June, as the world’s No. 1 Internet search engine challenges Microsoft Corp (MSFT.O) and Apple (AAPL.O) on their home turf.

  • While computer manufacturer Acer will be producing its own “Chromebook” later this year, the Samsung Series 5 will be the first new generation “Chromebook” to run using the new cloud-based operating system.
  • As opposed to Windows’ or Apple’s operating systems the Chrome OS will run all software through the worldwide web.
  • If Google’s initial promises are to be believed, by taking this alternative approach, not only will the machine be able to squeeze every possible bit of power out of its components, it will also be protected from several of the most prolific cyber threats, including viruses and spyware.
  • Additionally, as there is no immediate OS to run up, Samsung has revealed that the forthcoming Series 5 will be able to start-up in under 10 seconds flat.
  • The 12.1-inch Series 5 is currently set to be released packing a 1.66GHz Intel Atom N570 dual-core processor, 2GB of DDR3 RAM and 16GB of storage, 8.5 hours of battery life, two USB slots, an SD card slot and space to insert a SIM card for 3G internet access.
  • The recently confirmed deal with Three means that as well as the above, the “Chromebook” will come pre-installed with a Three SIM card generously loaded with3GD of free data — though this data sadly must be used within three months of activation or be lost.
  • After the initial three months — or before depending on how heavily the 3G connectivity is used — Google confirmed that there will be several top-up packages available for the Three SIM.
  • Interestingly neither Google nor Three have at any point used the work “exclusive” when discussing the deal, meaning that upon the Series 5’s UK launch on 24 June and Acer’s later in the year, there could well be other networks offering similar or even better deals.


Customer Reviews Of 3D TVs

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3D movie and TV technology has made huge advances over the last year, with a list of the major 3D TV manufacturers reading like a who’s who of the giants in the TV industry. Names such as Panasonic, Sony, and Samsung – plus a handful of others – will be well known to pretty much anybody that’s ever bought a TV, HIFi, DVD Player, or Hifi. All of these have advanced plans to be included in a list of the top 3D TV manufacturers for many years ahead.

Films in 3D gained popularity throughout the 1950s and 60s, but in the 1980s they started to fade away from public view. In the past few years, however, they’ve seen a resurgence thanks in no small part to an almost re-invention of the technology for the filming of the blockbuster Avatar. Once Avatar proved that the appetite for 3D wasn’t gone but only sleeping, more movies such as Alice in Wonderland and Clash of the Titans gained release dates.

However, 3D isn’t just for the movie theater anymore. The television industry sees the newly revived medium as the next great leap in home entertainment. This makes sense because once these new 3D films make their way to DVD and Blu-Ray, many home viewers are likely to want to replicate the experience they had in movie theaters. Coming hot on the heels of the HDTV wave, five companies are planning to jump right into the 3DTV market. Clearly, they’re betting that the move to 3D will be as lucrative a transition the switch from black-and-white TVs to full color.

Panasonic is one of the 3D TV manufacturers hoping to snag a big chunk of the 3D pie. The company is the largest manufacturer of plasma TVs in the industry. They seem to have an early advantage, since adapting plasma sets to accommodate 3D has a lower cost than other manufacturing methods. Thus they’re poised to seize a large part of the 3D revolution. They’ve even got some models already up and running, in sizes up to 65 inches.

Samsung is another 3D TV maker vying for a piece of the action as well. Already they’ve announced a new line of 3D TVs coming out in 2010, and not just in plasma form, either. Samsung is also creating LED and LCD versions of their 3D TV sets, offering customers a wide selection of both products and prices. While they don’t offer quite as large a screen as Panasonic, 55 inches of 3D fun is nothing to sneeze at.Another company set to make a dent in the 3DTV market is LG Electronics. They’re also boasting the first full LED 3DTV on the market. Available in screen sizes between 47 and 55 inches.
There’s still another contender for the 3D throne, and that’s Sony Corp. In June 2010, Sony plans to roll out its own 3D TVs. They’ve already successfully integrated 3D technology into their popular “Bravia” line of televisions, with plans to add the tech to other products in the near future. Sony isn’t just after TV either. They’re tackling 3D from all sides, with plans for 3D Blu-Ray players, laptops and even a 3D-compatible Playstation 3. They’ve even brokered partnerships for 3D content from a few networks in preparation for the switch. 

Finally, there’s Toshiba, which has taken into account the fact that there just isn’t much 3D in TV broadcasting arena yet. To compensate for the lack of direct 3D content, Toshiba has created a TV that can convert 2D into 3D on the fly. Available in either 55 or 65 inches, this TV can make even the weather report an eye-popping 3D experience.

It has taken nearly 90 years for the public to warm up to 3D technology in film and television. Or, more accurately, it has taken almost a century for the technology to catch up to what audiences want from their 3D content. Now that it has, though, the world is set for an explosion of three-dimensional excitement. Onlt just over a handful of companies are betting on this next wave right now, but it’s likely that many more will join the race in the next few years.

Surprisingly as it may seem, 3D technology isn’t new. In fact, the first 3D movie first appeared as early as 1922. However, the fusion of technology and art form has come a long way from disposable cardboard glasses, red and blue lenses, and fuzzy, gimmicky images.

Readers Respond to 3D Special Section

Posted by admin | 3D News | Tuesday 6 July 2010 12:04

A few weeks ago, we wrote about how the Philadelphia Inquirer would be unveiling a special 3D newspaper section, as a way to engage readers and get them involved in both the print and interactive properties.

Well, the Philadelphia Inquirer has declared its 3D section a success.  According to a survey of their readers, they found that:

–          53% felt the section was innovative 

–          41% said it enhanced enjoyment of the newspaper 

–          64% recalled the section’s presenting sponsor, Best Buy 

The publication is even planning three additional 3D sections to follow in 2010. Scheduled dates include August for Back to School, October for Halloween and November for the 2010 Holiday season.  

I was excited to get a copy in the mail and see for myself. I put the glasses on and found myself squinting and moving the pages around in order to see the images pop off the page. Sadly, I was not terribly impressed. Some images were clearer than others, but most made me dizzy. The section consisted of five ads and one spread of content – 3D scenes of Philadelphia. 

My ruling on the issue: It was an interesting idea, but until they perfect the technology and bring down the rates, I probably will not be recommending this tactic to my clients. 

Read more from MGH NOW: Philadelphia Inquirer goes 3D

Philadelphia Inquirer Goes 3D

Posted by admin | 3D News | Tuesday 6 July 2010 11:57

On Sunday, June 13, The Philadelphia Inquirer unveiled a special 3D newspaper section that will be printed as well as viewable online on its website.  The newspaper will come with paper 3D glasses which readers will need to put on to get the full viewing experience in the paper and online.  This comes as an effort by the publication to engage readers in a new and exciting way and get them involved in both the print and interactive properties.

The 3D technology has come a long way from the blurry images and red and blue glasses.  The section will appear to look normal if you are not wearing the glasses, but pop off the page once the glasses are on.

Recent movies including Avatar and new 3D TV sets are increasing interest in this technology and making it seem that one day, all the media we consume could pop off the screen.  However, it likely has a long road ahead before it will become mainstream.  Samsung and Mitsubishi have 3D capable TV sets on sale at Best Buy.  But, they are only “3D ready” and not prepared to start airing 3D quite yet.

The Philadelphia Inquirer seems to be ahead of its time.  While this tactic will likely engage younger readers, consider that almost 60% of the readers of Philadelphia Inquirer are 50+.  This demographic is typically set in their ways and not open to change, especially when it comes to a daily ritual such as reading the newspaper.  Also, only 24% of those who read the online version of the publication are also reading the newspaper.  The 3D technology will be lost on the remaing 76% as the glasses will only be available in the publication. 

If you are in the Philadelphia area on Sunday, pick up a paper and let us know what you think. 

Read more from MGH NOW: Readers Respond to 3D Section

3D World News

Posted by admin | 3D News,World News | Thursday 18 March 2010 20:54

News Feed


Samsung Electronics unveils worlds firs… Published:Thu, 25 Feb 2010 10:58:31 GMT Samsung Electronics Co., the worlds largest flat screen TV maker, unveiled Thursday the worlds first three-dimensional (3D) full high-definition (HD) televisions using light-emitt……

Cost, Content, and Convenience Importan… Published:Thu, 25 Feb 2010 16:00:00 GMT While consumers express some interest in 3D TV they may not be running out to purchase a new TV set just yet, according to leading market research company The NPD Group…….
CeBIT 2010: Live 3-D-TV (redOrbit)… Published:Sat, 27 Feb 2010 14:18:22 GMT This is the year in which 3D cinema and 3D TV will make the breakthrough. At CeBIT in Hannover, Fraunhofer researchers are presenting technologies and standards that are hastening……
James Cameron predicts 3D TV explosion … Published:Fri, 26 Feb 2010 08:08:14 GMT AVATAR director James Cameron says a seismic shift is about to occur in television in Australia with the advent of 3D content…….
Samsung 3D TV launch already in Korea (… Published:Thu, 25 Feb 2010 07:49:23 GMT According to Reuters, Samsung launched 3D TV sales in South Korea today. Samsung plans to sell 2 million 3D TVs in 2010. As reported recently the first Samsung 3D TV is already av……